Brian Robertson, a Las Vegas native, grew up loving sandwiches from his local Capriotti’s Sandwich Shop. With fond memories of the brand’s iconic subs like ''The Bobbie,'' Brian has enjoyed the restaurant’s consistency and high-quality sandwiches for decades. Now, alongside his wife Amanda, he’s transforming that lifelong love into something even bigger: bringing the beloved sandwich shop to Boise, and the greater Treasure Valley, for the first time.

The Robertsons come with a strong background in business. Owners of a successful construction company that operates across several states they bring years of experience in managing teams, operations, and large-scale projects. When they relocated to Idaho—where Amanda spent part of her childhood—they spotted a unique opportunity to introduce a franchise they adored to a rapidly growing market. Boise’s expanding population, coupled with their deep appreciation for Capriotti’s, made it the ideal place to launch their multi-unit franchise.

As business professionals, the Robertsons knew that choosing the right franchise partner was crucial. They thoroughly vetted several options, but Capriotti’s stood out from the rest in the quick-service restaurant (QSR) space. “Capriotti’s has never faltered in my book,” Brian shared, citing the brand’s commitment to quality over the years, even as other competitors in the sandwich space saw declines. This trust in Capriotti’s legacy played a key role in their decision to introduce the brand to Boise and the greater Treasure Valley.